Everything anybody in your organisation says or does affects whether customers choose you.

Unfortunately, the people whose communications and interactions determine your company's marketing performance - and your success - are often outside your sphere of control and influence.

Managing Marketing Interactions enables you to ensure that the rest of the organisation makes the right contribution to marketing success. And yours.

We work with you to define the involvement and responsibilities of other functions in the marketing process. Our approach is to:

• Define the set of marketing decisions and interactions in your organisation

• Establish a target decision profile for each function

• Assess the current effectiveness of each contribution and interaction

• Identify how to adjust and reinforce the role of each function in order to engender More.Valuable..Interactions