Marketing Maturity Model (MMM)
Accend's Marketing Maturity Model (MMM) is a unique framework that makes the principles of process thinking practical and relevant to Marketing.
MMM extends the established concept of process maturity into a new domain - Marketing.
It describes a company's evolution towards Marketing Excellence through four levels of maturity:
- From unstructured practices to disciplined processes ...
- In four key process areas .
- And in respect of the role of Marketing in the organisation
MMM is intended to :
- Help organisations determine the effectiveness and efficiency of the activities, practices and capabilities that make up the marketing process
- Guide the organisation as it systematically improves marketing performance
