In today's fragmented and hyper-competitive markets, companies are under pressure to demonstrate precisely why and how their offerings are valuable to prospects and customers. This requires marketing excellence.

In companies that have achieved marketing excellence, marketers demonstrate their value to their own customer - the business - by helping it to understand, target and win specific sets of customers. Then keep them. Efficiently and cost-effectively.  This requires marketing to evolve beyond art and science into a valued business discipline.

Marketing Maturity Assessment is the first step towards marketing excellence.

It is an objective and detailed evaluation of how well your marketing works.

The assessment is based on Accend's Marketing Maturity Model , a unique framework that makes process thinking principles relevant to Marketing.

The scope of the assessment covers the efficiency and effectiveness of your company's current marketing process. Specifically:

• The activities, practices and capabilities in all four dimensions of the marketing process - Think, Plan, Do and Manage

• The role of Marketing in your organisation

We work as part of your team to gather views, opinions and documentary evidence through the right mix of surveys, workshops and interviews.

From this basis of neutral observation and fact we develop a comprehensive Statement of Capability that clarifies the current status and identifies performance gaps for priority attention.