Just like in a fairground Hall of Mirrors, the rest of the organisation often has distorted views of what marketing is and what Marketing’s role is in the organisation.

Doesn’t this make it that much harder for you to enlist support in the battle to win and keep the right customers ?

At least one cause of your struggle for support is avoidable.

Poor marketing by Marketing.

Securing involvement and help from the rest of the organisation requires understanding and trust. Which Marketing won’t build unless it gets better at marketing itself.

So how do you market Marketing ?

As you would expect.

Firstly, Marketing needs to have a clear positioning and a proposition that appeals to your customer - the business. Just as companies, products and services do.

Secondly, you need to ensure that all your team’s messages and interactions are consistent with the perception you want to create and sustain.

We work with you to define a “brand” for Marketing - in the context of your company’s overall marketing capability.

(Re) position Marketing - and avoid being the cobbler's children