seriously enough!
Today's marketing is serious business. There's no doubt. Fragmented markets and audiences are hard to reach, harder to influence and difficult to please. There is more interaction, but it is episodic, unpredictable and spread across many channels. Competition for attention is acute.
And your job is to work out how to win and keep the right customers. Then make it happen.
But the end-end marketing process crosses most function and organisation boundaries ...
So why don't you get the support you need from the rest of the organisation?
To get the support that comes with being taken more seriously, Marketing must first demonstrate its professionalism, expertise and contribution.
This critical process must become well-defined, with structured practices and effective coordination.
If marketing was once an art that is changing into a science, it now needs to become a business discipline.
Your first step to transforming marketing into a valued business discipline is to determine how efficient and effective your company's current marketing process is.
