- Do you know how good ?
- How are you going about bringing trailing areas up to the same level?
- And racheting overall performance up a gear?
Without an understanding of which areas need how much of what kind of attention you might be treating a broken bone with crushed aspirin.
At Accend we take a structured approach to helping you understand, then systematically improve the performance of your company's overall marketing process.
The backbone of our approach is the Marketing Maturity Model (MMM).
This innovative framework defines and describes four stages of evolution towards marketing excellence with respect to the activities, practices and capabilities that make up all four dimensions of the marketing process - Think, Plan, Do and Manage.
It is based on process thinking and the concept of process maturity.
Our intent in developing it was to enable you to assess, then make and sustain improvements to, both drivers of marketing excellence, Performance and Perception.
- Performance focuses on transforming marketing into a valued business discipline;
- Perception is about making sure that marketing becomes everybody's everyday responsibility.
The first step towards marketing excellence is to understand how well your marketing currently works with respect to both drivers.
We help you do this through a Marketing Maturity Assessment.
The valuable insights it delivers will ensure that your improvement programme is well-founded, coherent and systematic.
Marketing Maturity Model
(MMM)
A unique framework that makes process thinking principles relevant to Marketing. read more »
Process thinking
A systematic approach to improving the performance of business processes. read more »
Process maturity
The evolution of a process as a result of continuous control, measurement and improvement. read more »
Marketing Maturity Assessment
An objective, detailed evaluation of how well your marketing currently works read more »
